K-Pop & NFTs: A New Binance Deal Shakes Up Audio On The Blockchain

A new partnership has emerged in the NFT world between global crypto exchange Binance and South Korean entertainment company YG. Let’s dive into both properties, and how they are striving for a more eco-friendly and sustainable framework for the future non-fungible token (NFT) collaborations. Related Reading \ TA: Ethereum Holds Strong At $2.5K: Indicators Show Fresh Increase A Look At The Binance & YG K-pop Partnership In this new partnership, Binance will provide the executional assets around the NFT platform and surrounding technological infrastructure, while YG will supply NFT content and gaming assets. The two companies said that creating eco-friendly NFTs will be one of the primary focal points for future collaborations, with a goal of bringing K-pop stars to the metaverse. This week’s announcement states that the memorandum of understanding (MoU) will reportedly give Binance access to develop digital assets based on the intellectual property associated with these artists. BNB:The Binance chart can be found on Tradingview.com. | BNB:USDtradingview.com In a statement to the press, global head of Binance NFT Helen Hai said that the platform will be working “closely with YG to create an eco-friendly ecosystem for NFTs.” She added that the company believes “that it is important to promote the use of sustainable blockchain platforms.” YG CEO Bo Kyung Hwang shared Hai’s sentiment, adding that the com...