Miami Heat basketball star Jimmy Butler posted a video on Twitter and said: “On Feburary 13, you’re going to hear some of the biggest names telling you to get into crypto. But they don’t know you, or your finances. Only you do. Trust yourself… and do your own research.” Binance, the world’s largest cryptocurrency exchange, sponsored the film. Binance’s Butler video was a reference to the fact that some of its major competitors had spent a lot of money to get ad slots for the next Super Bowl on February 13 dubbed the ‘Crypto Bowl’ by some. FTX, based in the Bahamas, and Crypto.com, based in Hong Kong and Singapore, are likely to have paid millions for 30-second commercials during the forthcoming championship game. Bitbuy, a Canadian firm joined with Miami Heat player Kyle Lowry for a Super Bowl advertisement, marking the first time a Canadian crypto firm has collaborated with a professional athlete. On Twitter, Changpeng Zhao, CEO of Binance said “Advertising is good. Let’s do it responsibly.” This tweet shows that Changpeng believes that advertisement is necessary to promote cryptocurrencies, but some responsible measures should be taken while advertising cryptocurrency for investor protection. Advertising is good. Let's do it responsibly. » Super Bowl 2022 is being called 'Crypto Bowl' as upstart finance firms spend millions on T.V. ads | Fortune https://t.co/ghMN89pzX4 — CZ 🔶 Binance (@cz_binance) February 4, 2022 These cry...
