Metaverse: a digital universe. Infinite possibilities for its users, and for a brand’s revenue too. 2021 has set solid grounds for NFTs, GameFi and the metaverse to bloom into money trees. Many people still ask “What’s the point?” with every blockchain-related launch from major brands. The gaming industry takes the spotlight as Gucci, Dolce & Gabbana, Ralph Lauren, Balenciaga, Adidas, and many other famous fashion brands and designers are racing to launch their own digital clothing on different platforms. It might sound silly, but if look at what people were already paying thousands of dollars for mostly to brag about it, it’s not such a strange concept for the same thing to happen in the digital world. And socially, it might come with a redefinition of identity and reality. If you could be anybody and anything, what would you look like? This is the kind of curiosity that the metaverse explodes, and the luxury industry is ready to market this avenue. Related Reading | Metaverse Race Continues: Chinese Internet Giant Baidu Registers Trademark Into The Metaverse Profit The metaverse is only starting to take form and we cannot fully know what it will look like, but the concept of “avatars” is already getting big. Nowadays, there are virtual couture houses where users can buy or design garments for their digital persona. These avatars are the digital version of their users; they c...
