Customers Bank (NYSE:CUBI) shares jump 5.6% to new all-time highs as it rebrands to a fintech-forward-focused banking institution, with the corporate name staying the same. The bank changes its logo from an American flag to two overlapping blue rings, representing the bank's connection with customers. "We need to signal markets, investors, and clients that we have a modern look, feel and discipline," said Customers Bank Executive Chairman Jay Sidhu. The rebranding comes after the bank started to ramp up crypto services.