Taking advantage of their permissive commercialization rights, Bored Ape Yacht Club (BAYC) owners have used their NFT imagery in products that range from apparel to toys and alcohol packaging to restaurants. And now you can snack on a few Bored Apes in the form of limited-edition M&M’s. In a recent announcement, candy brand Mars stated that it had signed a deal with Universal Music Group (UMG) label 10:22PM to release exclusive M&M’s themed around Kingship, a virtual band featuring BAYC and MAYC avatars. The NFT band Kingship’s four musicians – Captain, KING, Arnell, and Hud, will feature in the limited-edition M&M’s. SOLD OUT. That was fast 👀 Shop our other two limited edition packs on https://t.co/vZJH2d5sdx! #KINGSHIPxMMS @therealkingship @BoredApeYC pic.twitter.com/MGhxxbGvcI — M&M'S (@mmschocolate) August 24, 2022 Global Vice President Jane Hwang said in a release, “Consumers’ expectations for what they want from their favorite brands [have] shifted, and at Mars, we know we need to be more innovative than ever with such a culturally famous brand, like M&M’s.” KINGSHIP – The Metaverse Band Jimmy “j1mmy” McNelis, an investor and businessman, founded the “metaverse band” known as KINGSHIP using NFTs. This announcement was made public last November. 10:22PM has developed avatars based on Bored Ape illustrations and created original music for the band that will perform in the metaverse. Additionally, the group has issued its ...
