BULLZ, the new app for sharing and earning with videos on favourite crypto picks, has already amassed crypto and lifestyle influencers with a combined reach of 26.8+ million. Within 4 weeks of release, top creators including melissasantos, jollygreeninvestor, thestockbunny, joeybirlem, gavin_mayo and many more have already discovered BULLZ and it’s new monetization opportunity for themselves. While more established web2 companies, such as Twitter, Reddit and Facebook, are exploring NFTs or blockchain technology, the conversations around crypto monetization and adoption are growing. More specifically it becomes clear that creators who have been fueling platforms with engagement and content are looking towards new monetization models and fair relationships. One of the largest independent, open market studies of 1,624 creators has uncovered a new form of creator entrepreneurship coming from cultural, societal, economic and technological shifts: the independent creator. “77% of creators worry about being dependent on social media platforms for their earnings.” Creators know they are building a real asset on social media platforms – an audience that they can monetize. But, they are also starting to realize that they don’t own it. To make money, creators have to work with brand partnerships, gain sponsorships or receive a slim revenue share offered by YouTube, Twitch, Instagram and Facebook. Most of the revenue is done off-platform....
