Hello Kitty teams up with Gemini-backed RECUR to enter NFT market - Benzinga

Sanrio-owned Hello Kitty joins the non-fungible token space as it partners with RECUR to add "a new way of being part of contemporary culture and provides our fans a new way to enjoy our brand," Sanrio Chief operating Officer Silvia Figini told Benzinga. RECUR, a developer of on-chain branded experiences for fans to explore NFTs, will launch the Hello kitty NFTs in Q1 of next year. "RECUR is thrilled to create a bespoke experience for hello Kitty fans, some of the most engaged and dedicated fans in the world, to buy, collect and trade hello Kitty NFTs as digital products and collectibles," the company told Benzinga. RECUR, which is backed by crypto exchange Gemini, VaynerMedia CEO Gary Vaynerchuck and Ethereum Co-founder Joe Lubin, also launches its proprietary RECUR Portal Pas, Benzinga notes. The pass will be sold on Dec. 9 for 24 hours as a limited release, offering holders early