The Media Industry Should Adopt Blockchain Technology

Whether we’re talking about news or movies, music or magazines, the entertainment, and media industry has changed dramatically over the past 10 years. With the advent of streaming services like Spotify and Pandora, people don’t have to rely on the radio or television to listen to their music or watch the shows they like. Instead, they can pick and choose exactly what they want to watch whenever they want to watch it. This technology has changed the way people consume content, not just in terms of on-demand choices but also in advertising and marketing. A Recent Example Of Blockchain Adoption By Media What if we told you that media platforms like Facebook, Instagram, and Snapchat were working with crypto-powered companies to develop their digital tokens for incentivizing content creation? That’s right: If a post gets a lot of likes, shares, comments—or maybe even retweets—publishers (or creators) will receive tokens. That would give them an incentive to create more content. How do you think social media will look years from now with that incentive in place? Imagine an Internet where users pay for things like premium subscriptions through microtransactions. On YouTube alone, there are billions of views every month. Billions of dollars go into creators’ pockets without worrying about third parties taking cuts or causing controversy due to bias. And it doesn’t stop at social media. As long as there is a platform where people can u...