Budweiser Enters a Sponsorship Deal With Game Zed Run

Beer brand Budweiser has entered a marketing and sponsorship deal with Zed Run, a metaverse-based horse racing game. Budweiser Partners With Zed Run Under the deal, the two companies will release a Budweiser-themed race track, 2500 Budweiser NFT passes, a Budweiser-sponsored virtual horse racing prize pool with prize money of $45,000 each; and an airdrop of three versions of the Clydesdale NFT skin that can be used in Zed Run. Cheers to @BudweiserUSA, the official beer of ZED RUN. Learn more: https://t.co/iYvJqQF1qr pic.twitter.com/vP6362oG0N — ZED RUN (@zed_run) June 7, 2022 The Budweiser Clydesdales are a well-known group of Clydesdale horses used for company promos and commercials. There will be 2,500 Budweiser Pass NFTs in total that will go up for sale for a maximum of 24 hours starting on June 10. The NFTs will cost $225 each including gas fees. Commenting on the development, Chris Laurant, CEO, and co-founder of Zed Run said: “Working creatively alongside Budweiser, an iconic brand that epitomizes the American dream, opens up more opportunities for our expanding Zed Run community.” Additionally, Budweiser will also sponsor a pair of in-game challenges in July and August with a $45,000 prize pool for each, plus a December tournament that will offer up $95,000 in prize money and a free year-long supply of beer for a winner. Overall, the brands will collaborate on in-game challenges, with $185,000 in total prize money comm...