Prada Announces the Launch of its First Solo NFT Drop

Prada has announced its first solo NFT drop following its foray into the NFT space in collaboration with Adidas. From June 2nd #PradaTimecapsule customers will have the chance to become the first owners of Prada NFT by purchasing a Timecapsule product which also sees #NFT gifted. #Prada also launches #PradaCrypted the brand’s new community server on Discord. https://t.co/0ZZMaeKL1B pic.twitter.com/WofZryJp2K — PRADA (@Prada) May 30, 2022 Dubbed the Timecapsule NFT Collection, the project is a monthly online event that allows shoppers to access physical products and a gifted NFT on the first Thursday of every month. Customers have 24 hours to secure the offerings based on a first-come, first-serve basis. Buyers will receive a free airdropped NFT to go along with their physical merch purchase from Prada’s latest collaboration with Cassius Hirst, son of artist Damien Hirst. The Prada x Cassius Hirst unisex shirts come in black or white, and the corresponding NFTs are a GIF of the black or white pill capsule. The NFTs will refer to the drop’s serial number as well as include a number associated with each physical shirt. The Aura Blockchain Consortium is behind Prada’s latest NFT drop, a nonprofit founded by LVMH, Prada, and Cartier. It uses Quorum blockchain that offers blockchain-as-a-service, ConsenSys Rollups, and other blockchain products. Prada’s Timecapsule drops started back in 2019 as a way for the brand to launch limited ...