Playboy is Building a ‘MetaMansion’ in The Sandbox Metaverse

The iconic playboy party mansion will soon have a digital version, MetaMansion, launched in collaboration with Sandbox, the Ethereum-based metaverse platform. Playboy’s Party Mansion Coming to the Metaverse Lifestyle brand Playboy has teamed up with NFT-based Metaverse gaming platform The Sandbox to launch the “MetaMansion.” Under the partnership, Sandbox will offer gaming, social play, events, and digital collectibles that will come from Playboy’s vast content library. Anybunny home? 🐰👀🏘 We're teaming up with none other than…. @playboy! 👯‍♀️ Together, we will be creating a Playboy MetaMansion social game inside #TheSandbox with #NFT collectibles & special experiences for the Rabbitar @PlayboyNFTs community! pic.twitter.com/3l6Wq6ncvt — The Sandbox (@TheSandboxGame) July 11, 2022 Interactive gameplay, original programming, NFT collectibles, and more, inspired by Playboy’s 70-year rich history, which includes iconic events at the original mansion, archives, and art collection, will also be part of The MetaMansion. Commenting on the development, Rachel Webber, chief brand and strategy officer at Playboy said: “We’re thrilled to work with The Sandbox and its best-in-class design and development team to build a premium, customized Playboy gaming and social experience in the metaverse.” Pivot to Web3 Playboy was one of the first major brands to enter the Web3 market in April 2021 with its first NFT release, Liquid Summer. The e...