Voyager Digital, FTX, other crypto firms leverage sports naming rights to accelerate brand awareness

It appears some crypto-related entities, including Voyager Digital (OTCQX:VYGVF), FTX and Crypto.com (CRO-USD), are attempting to establish brand awareness by entering sports naming rights agreements. Earlier, crypto trading platform Voyager Digital (OTCQX:VYGVF) entered into a multi-year agreement with The National Women's Soccer League to extend the league's global marketing reach, and providing players with direct financial support, crypto education and rewards. A large chunk of Voyager's (OTCQX:VYGVF) investment in the league will be used to fund individual crypto accounts for each rostered player in the NWSL. Each player will receive an equal portion of the Voyager-established NWSL players' fund, deposited into an account. The company says it will also provide NWSL players with crypto education, including key lessons and tools to help develop long-term financial growth opportunities. Additionally, Crypto platform FTX agrees to pay the Golden State Warriors $10M for global rights, people familiar with the matter told CNBC. FTX